Has social software really led us to this? According to the NY Times Bits blog, nearly 234,000 facebookers were defriended by their so-called friends looking to score a free hamburger. Burger King ran a promotion on Facebook that gave someone a coupon for a free hamburger if they would drop 10 friends. Harsh but hilarious.
Facebook called a halt to the promotion because the promotion actually told the dropped friends they had been dropped...for a hamburger. Ouch! Something about privacy issues. How about just plain human cruelty issues? Can you top this one?
I would really like to me the person would came up with such a wickedly perverse marketing campaign. I think we would really hit it off.
PS I would never drop 10 Facebook friends for a mere hamburger. I'd need at least a Triple Whopper with Cheese. uhhhHHHhhrghhhuuuuHHHggrruhhhHHhh